provv
pre-ship buyer panel · for marketers

Prove it before you ship it.

Provv models a panel of your real buyers from what they already say in public, then reacts to your work before you ship it.

The headline, the campaign, the landing page, the ad, the value prop, the hero image. Anything you would otherwise launch on a guess.

Choose your plan→See the room react
≈ 2 min per rungrounded in real reviews
provv / panel · acme-payroll
live
Copy under test · headline

"Payroll that runs itself, so you don't have to."

Verdict · live
1 in1 mixed1 out
live from the panel
“Payroll that runs itself, so you don't have to.”·2 in/1 out·a buyer bounced on "runs itself"|“The all-in-one platform for modern teams.”·4 out·every buyer called it generic|“Cut onboarding from three weeks to three hours.”·5 in·the specific number landed|“We're the Stripe of expense management.”·3 out·buyers said prove it|“Finally, marketing analytics you'll actually use.”·2 in/2 mixed·"finally" felt defensive|“Built for teams who move fast.”·4 out·nobody could tell what it does|“Stop guessing. Start knowing.”·1 in/3 mixed·clever, but vague on the offer|“Save 12 hours a week on reporting.”·5 in·the number did the selling|“The future of work is here.”·5 out·buyers tuned out immediately|“Close deals 30% faster with less busywork.”·4 in/1 mixed·the proof point carried it|“Reconcile a month of expenses in one afternoon.”·4 in/1 mixed·the timeframe made it real|“Reimagine the way your team collaborates.”·1 mixed/4 out·"reimagine" did no work|“Replace four tools with one login.”·3 in/1 mixed/1 out·one buyer wanted the four named|“World-class support, 24/7.”·2 mixed/3 out·buyers wanted a response time|“Ship features your customers actually ask for.”·3 in/2 mixed·felt true, but a little smug|“Payroll that runs itself, so you don't have to.”·2 in/1 out·a buyer bounced on "runs itself"|“The all-in-one platform for modern teams.”·4 out·every buyer called it generic|“Cut onboarding from three weeks to three hours.”·5 in·the specific number landed|“We're the Stripe of expense management.”·3 out·buyers said prove it|“Finally, marketing analytics you'll actually use.”·2 in/2 mixed·"finally" felt defensive|“Built for teams who move fast.”·4 out·nobody could tell what it does|“Stop guessing. Start knowing.”·1 in/3 mixed·clever, but vague on the offer|“Save 12 hours a week on reporting.”·5 in·the number did the selling|“The future of work is here.”·5 out·buyers tuned out immediately|“Close deals 30% faster with less busywork.”·4 in/1 mixed·the proof point carried it|“Reconcile a month of expenses in one afternoon.”·4 in/1 mixed·the timeframe made it real|“Reimagine the way your team collaborates.”·1 mixed/4 out·"reimagine" did no work|“Replace four tools with one login.”·3 in/1 mixed/1 out·one buyer wanted the four named|“World-class support, 24/7.”·2 mixed/3 out·buyers wanted a response time|“Ship features your customers actually ask for.”·3 in/2 mixed·felt true, but a little smug|
01 / What is a synthetic buyerprovv
The concept, in plain English

What is a synthetic buyer?

Not a made up persona. A buyer modeled from real customer and prospect conversations across your market, so it reacts the way they would, with the language to prove it.

Most AI personas
Invented from a prompt. They flatter the copy and tell you what you hoped to hear.
Provv buyers
Modeled from real conversations. They push back, name the losing line, and bounce weak copy.
The engine
01
Agents read the market.
/ Crawl
Provv runs agents that crawl thousands of public sources where your buyers and prospects already talk. Reviews, forums, Reddit threads, comparison posts, podcast transcripts, public social discussion. The places opinion gets formed, not the places it gets polished.
02
It understands what it reads.
/ Cluster
The agents do not just collect text. They cluster the distinct kinds of buyer that keep showing up, the patterns in how the market talks, what it wants, and what it refuses to buy. The intelligence is in the modeling. The patterns are already in the data, Provv finds them.
03
It models real buyers from real conversations.
/ Model
Each buyer is reconstructed from the actual language of real customers and prospects in your category, so it reacts the way they would. Every reaction ships with the receipts behind it, kept current as the conversation moves.
0+
Sources / market
Public sources read to model a single market.
Reread on a rolling cadence so the panel stays current.
G2CapterraRedditHacker NewsComparison threadsPodcast transcriptsLinkedInIndustry forums

Provv reads what your market actually says, then rebuilds the people saying it, so you can put your work in front of them before you ship.

01grounded
Grounded, with receipts.
Every buyer traces back to real quotes you can read. Tap any name to see the language behind them.
02critical
Built to push back.
The panel is engineered to stay critical. If it likes everything, it is broken. Honest is the product.
03real
Not ChatGPT in a wig.
Real buyer language, real source types, real receipts. Not a prompt pretending to be your customer.
02 / The problemprovv

Sendand pray is the last unexamined habit in marketing.

Engineers test the code. Finance models the downside. Sales runs discovery before the pitch. Marketing writes the words that decide whether anyone shows up at all, then ships them on a guess and reads the dashboard a week later, when it's too late to change a single word.

Real testing cost a budget and three weeks, so the headline, the email, the ad, the pricing line all went out untested. The loudest internal opinion won. The buyer was never asked.

"I think this lands, but I won't know until it's live."
"Legal and the founder both have opinions, and none of us are the buyer."
"We shipped the headline everyone loved internally and it did nothing."
"Three weeks and a budget I don't have, for a Tuesday subject line."
03 / How it worksprovv
01

Grounded, not invented.

Provv reads what your buyers already say in public, across reviews, forums, and threads, and builds a small panel of distinct buyers from real patterns. Click any buyer to see the quotes behind them. No archetypes someone guessed at.

REVIEW“support is fine, but onboarding ate two weeks of my life.”
FORUM“we picked them because the docs were written by adults.”
THREAD“price is the price. it's the migration I'm scared of.”
→4 buyers · grounded
02

Drop in your marketing.

Headline, landing page, pricing, cold email, ad, one-pager, launch post. Not just copy. The panel reacts in character. One nails the concern. One names the exact line that lost them. One raises the objection that would stop the click.

Copy under test
"Payroll that runs itself, so you don't have to."
03

Fix it, then ship it.

You see who's in, who's out, the weakest span of the copy, and a tightened rewrite that answers what the panel raised. Run it again on the new version and watch the room move.

in
mixed
out
04 / How the panel is builtprovv
How the panel is built
0+
public sources read to build this one panel.

The panel is built from real buyers, not made up.

Provv reads the language, finds the distinct kinds of buyer that keep showing up, and rebuilds each one from their own words. The patterns are in the data. Provv does not invent them, it surfaces them.

01

Read.

Provv reads thousands of public mentions of you and your competitors from the places your buyers actually talk. Not a sample. The whole conversation.

G2 reviewsCapterra reviewsReddit threadsComparison postsPodcast transcriptsPublic LinkedIn discussionHacker NewsSales-led teardown blogs
02

Cluster.

It groups that language into the distinct kinds of buyer that keep showing up: the one who cares about price, the skeptic who distrusts the claims, the loyalist who will not switch. Real patterns, not archetypes you guessed at.

03

Ground.

Each buyer carries the actual quotes behind them, with the source. When a buyer reacts to your copy, you can see exactly why, in the words of a person who really wrote it.

The receipts · worked example · apollo

Five buyers, each with the language behind them.

tap a card to expand
"We were paying for four tools that all did pieces of the same job. Consolidating onto one stack cut our spend almost in half and the team actually uses it now."
G2 review
"Honestly the all-in-one pitch is the only reason I took the call. If I have to bolt on a dialer and a sequencer again I'm out."
r/sales
"Per-seat math only works if reps live in it every day. That's the bar."
Comparison post
"Half the contacts we pulled last quarter bounced or went to someone who left two years ago. I'm not paying for a database that hasn't been refreshed."
G2 review
"Show me how often the records are verified and by what. 'AI-enriched' isn't an answer."
r/RevOps
"Bounce rate above 5% and our sender reputation tanks for a week. That's the only number I care about when I evaluate a data tool."
Capterra
"We switched providers after one bad list torched a brand-new domain. Never again."
r/sales
"If the consent trail isn't documented, legal kills the campaign before it leaves staging. GDPR isn't a checkbox on a pricing page."
LinkedIn discussion
"List hygiene first, volume second. Every tool sells it the other way around."
Comparison post
"ZoomInfo's data depth on the enterprise side is still in another league. I'd switch if someone matched it, but nobody has yet."
G2 review
"The org charts and intent signals are what I actually use. Strip those out and it's just another contact list."
Podcast transcript

Representative language, synthesized from public sources. No real individuals are named or quoted.

05 / The room, liveprovv

Paste a line. Watch the room react.

Drop in a headline, switch the room, tap A or B. Tap any buyer to read the quotes behind the verdict. No signup. The demo uses a single line because it is fast. In the app, the panel reacts to the whole asset: the landing page, the ad, the campaign, the image.

copy under test
“Cut onboarding from three weeks to three hours.”
reading
0+
public sources read
G2 Reviews612
Reddit Threads487
Capterra Reviews389
Comparison Posts362
An entire market's worth of real buyer conversation, read so you don't have to.
Maren K.Head of Lifecycle · Series B fintech
GETS IT
 
Marcus ThorneDirector of Performance Marketing
GETS IT
 
Devon A.Founder · 8-person SaaS
MIXED
 
Elena VossPMM · 220-person mid-market
GETS IT
 
Tom BergstromEnterprise AE · incumbent user
MIXED
 
0IN
0MIXED
0BOUNCES
try another line
run your own
0 / 600one free live run per visitor
two cached scenes, one free live runa directional read, not proof
That was a sample panel.

Build one on your own market, grounded in your buyers' own language.

Choose your plan→
05a / The read does not stop at the testprovv
Extension · Monitoring

Test once. Watch always.

The same read that judges your copy, running continuously.

Testing is a moment. Your market moves every day. Market Watch keeps reading the same public conversation that built your panel, and tells you what changed: a new objection rising, a competitor heating up, a fresh theme crossing into your market. The same grounded read, running on a loop, so you see the shift before it costs you a deal.

It comes to you. A weekly read of what moved, in your inbox and Slack, and only when something actually did.

Extension · Action

The room reacts. You get the play.

The test surfaces the objection. Plays turn it into a move.

A verdict is only half the job. When the room pushes back, Provv hands you the play: the exact change to make, already drafted, and the real quotes that justify it. Never generic advice.

Every play is pulled from what your buyers actually said, or it does not ship. Grounded, not invented, all the way to your next move.

The play is not written for you. It is what the room already told you to send, put in the shape you send it in.

LinkedIn long-form post · Webflow
Thesis

Webflow's design freedom is not the objection anymore. The objection is 'my ops team already runs on WordPress plugins, and moving hurts.' Lead with the migration path, not the canvas.

Primary asset · LinkedIn long-form post
Hook

Everyone selling Webflow leads with design. Buyers keep asking about plugins.

Body

Read a hundred posts from marketing ops leads this month. The concern is never the builder. It is 'we have 40 forms wired to HubSpot, six plugins for translations, and one dev who touches the theme.' A prettier site does not answer that.

Reframe

The pitch that lands: show the migration inventory. What ports one to one. What needs a Webflow-native replacement. What you can leave on WordPress for a quarter.

Close

Design freedom sells the demo. Migration confidence closes the deal.

Per-channel copy
Landing pageLead
Why this channel

This is where the buyer checks if it applies to their stack. The hero needs to answer the migration question before the demo does.

Objection it resolves

'My ops team already runs on WordPress plugins, and moving hurts.'

Ready to paste
Hero swap, above the fold

You already know Webflow ships faster. Here is the plugin-by-plugin map from WordPress. Free, no demo required.

Reddit / community commentP2
Why this channel

Marketing ops leads ask peers here before they ask sales. Weekly posts, real replies, no marketing tone.

Objection it resolves

'My ops team already runs on WordPress plugins, and moving hurts.'

Ready to paste
r/webflow, reply to a 'thinking about switching from WordPress' post

The design part is not the hard part. Most WordPress shops we hear from get stuck on three plugins: Gravity Forms, WPML, and whatever handles redirects. All three have a Webflow-native answer, but you want the map before you migrate, not after. Happy to share it if it helps.

See the full play
06 / Where it earns its placeprovv

The first pass that finally fits a Tuesday.

  • 01Pressure-test the campaign concept before it goes into production.
  • 02Settle the messaging argument with a reaction instead of an opinion.
  • 03Catch the line that loses the cold email before the send.
  • 04Check new positioning against how buyers actually talk.
  • 05Pick the stronger of two value props, or two hero images, head to head.
  • 06Read the landing page the way a skeptical buyer will, before launch.

Built for everyone who signs off on the launch.

Different jobs, same problem. Nobody actually knows how the work will land until it is already live. Provv puts the read before the launch, for all of them.

Brand

See whether the big idea and the hero line land with real buyers before the campaign goes to production.

Growth

Pick the value prop and the channel hook that will convert before you spend a dollar on traffic.

Product marketing

Test positioning and messaging against how the market actually talks, not how the room feels.

Creative

Get a read on the concept, the visual, and the line before the team builds it out.

Founders

Sanity-check the launch narrative before you bet the quarter on it.

And it ends the standoff for the whole room. Brand, growth, product marketing, and creative looking at the same reaction instead of the same opinions.

07 / The honest limitsprovv
We say this out loud

A directional read. Not a survey. Not proof.

Provv is the cheap first pass you run before you ship, and before you'd ever commission the real study. It works because the panel is grounded in real buyer language, and because it's built to push back instead of flatter you. A tool that likes everything is worse than no tool, because it gives false confidence.

It does not replace talking to your customers. It gets you to that conversation sharper.

08 / The questions, answeredprovv
FAQ

The questions a skeptical marketer asks first.

Straight answers, no hedging.

Provv starts free with five panel runs a month. Paid plans begin at $149 per month for solo marketers running constant copy, $899 per month for teams pressure-testing every shipped line, and custom pricing for Enterprise launches that read a full campaign before spend. Traditional pre-launch research starts around $15,000 per study and takes three to six weeks, which is why most copy ships untested.
About two minutes per run, from paste to verdicts. That is the entire point. Anything slower than the time it takes to write the next subject line will not get used, so testing has to fit inside the writing loop, not outside it.
Any marketing asset, not just a line of copy. A headline, a value proposition, a landing page, a cold email, an ad, a campaign concept, a piece of naming, or a hero image. Drop in text, an image, or a short video, and the panel reacts to it the same way: a verdict per buyer and the exact thing that won or lost them.
Provv is a directional first pass, not a verdict. Each buyer is grounded in thousands of quotes from real public discussion in your category, so reactions track the language and objections a real buyer would carry. Use it to kill weak lines before they ship and to sharpen the strong ones. For six-figure bets, pair it with a real-people study. For everything else, it is the only read most copy will ever get.
Creative marketers, product marketers, growth and demand-gen leads, founders writing their own copy, and CMOs who want to check their work before it ships. Anyone moving faster than they can test, on stakes too small for a research panel and too big to guess.
Yes. The copy, briefs, and campaigns you paste in stay yours and are never used to train shared models or shown to other accounts. Provv reads public discussion about your market to build buyers, not anyone's private data.
Both. Team plans are built for testing individual lines and assets on the way out the door. Enterprise is built for reading an entire launch, every email, page, ad, and script, against the same panel so you catch the contradictions between assets before the campaign goes live.
You give Provv the category and ICP. It pulls real public language from reviews, forums, communities, and public discussion in that market, then grounds each buyer in the quotes that define how those people actually talk, what they want, and what they refuse to buy. Every buyer ships with receipts you can read, edit, and regenerate from source.
Glossary →What is a synthetic buyer?
09 / Pricingprovv

Priced for the send, not the study.

Pick a plan to start. Free is a real tier with no card. Upgrade when Provving the copy becomes the habit. One headline that flops costs more than a year of Provv.

Free
$0forever free
Try the room.
Pro
Most popular
$119per month
For the marketer who ships copy daily.
Team
$749per month, per workspace
The filter your whole marketing team ships through.
Enterprise
Customtalk to sales
Pressure-test the entire launch before you spend on it.And surface the campaigns worth running, from what your market is actually talking about.
Choose your plan→See full pricingEnterprise →Cancel anytime · no long-term contract
Now in your AI tools

Your panel, inside the tools you build in.

Test a headline, an email, or a full page against your buyers without leaving Claude or Cursor. Same panel, same verdicts, no context switch.

The best marketers don't ship copy and hope. Provv puts the check one request away, wherever you write.

ClaudeCursorMCP-compatibleProvv app
See how it works→
In your AI tool
>Run a Provv panel on: "Make your website a growth engine."
0 in·2 mixed·3 bounce

Top objection: "It says everything, so it says nothing."

rewrite → tighten to a single ICP
10 / The room is waitingprovv

The message gets proven. Not assumed.

Provv is the moment the work gets proven, before you ship it. Paste in your copy, your campaign, or your creative, and watch the room react before the market does.

Prove it before you ship it.Did you Provv it?